#Amazon Advertising Management - Amazon PPC (Pay Per Click) is critical to your success in driving traffic to your listings. We have helped hundreds of clients setup proper advertising campaigns and manage them to the best performing results possible. We set up segmented advertising campaigns on Amazon that cover all potential customers. - We can find the most optimal keywords for your products. We can scope out the competition and use their keywords to optimize our listings. ## Our Advertising Setup Service Includes: 1. Keyword Research 2. Optimization of Amazon PPC (Pay Per Click). 3. Reduce ACOS (Advertising Spend), Increase Revenue and Sales 4. Weekly Reporting is Included - To Keep YOU Informed
1. What Campaigns Will My Amazon Guy Use for My Products? Auto Campaign: Keywords chosen by Amazon, good for keyword discovery in case manual campaign misses any opportunity, medium spend Brand terms are negated Auto campaigns now have targeting split into 4 areas: – Substitutes: We’ll show your ad to shoppers who view the detail pages of products similar to yours. – Complements: We’ll show your ad to shoppers who view the detail pages of products similar to yours. – Loose match: We’ll show your ad to shoppers who use search terms loosely related to your products. – Close match: We’ll show your ad to shoppers who use search terms closely related to your products. Brand Campaign: Brand terms are only used on this campaign Defensive advertising, not incremental sales, low spend. Protects us from competitors advertising on our brand. Competitor Brand Campaign – Often very small spend, high results, low impression counts, incremental sales Competitor Brand Term Targeting Competitor brand names are only used on this campaign Set up to target competitor’s brand keywords in order to gain market share. Competitor ASIN Targeting: Selective ASINs we want our product to show up on their detail pages. We generally find search terms do poor when showing up on detail pages, however we find it beneficial to target specific ASINs. Manual Campaign: Highly segmented ad groups, will have most benefit, most spend, most sales. Keywords are all manually chosen. We use a bid modifier to bid higher for top of search. Testing has shown using less than 50 keywords on manual campaigns is more effective than loading hundreds. Defensive ASIN Targeting Campaign: Target ASIN from your own catalog. Places your ads on the detail page of your own products Keeps competitors off of your page while advertising more of your catalog to increase conversion and get some splash sales
1. Please Pay for the Service via Zon Market. 2. Once Payment is Received we Will Contact you to Schedule a Time for Consulting and a Service Start Date
1. Pay for Service via ZonMarket 2. You will be contacted regarding the next steps.